Marketing-In-A-Box
Direct-to-Consumer Skincare Brand (Series C, $200M revenue)
The Challenge
A high-growth DTC skincare company was scaling rapidly but their marketing team couldn't keep pace. They were running 47 active campaigns across email, SMS, paid social, and influencer channels, but campaign creation took 3-4 weeks from brief to launch.
Creative testing was limited to 2-3 variants due to production bandwidth, and attribution was fragmented across 6 different platforms. The team was burning out—average tenure had dropped to 11 months—and they needed to 10x their content output without 10x-ing headcount.
The Approach
PRR built a Marketing Automation Platform combining Azure OpenAI with custom orchestration:
- Fine-tuned models on 3 years of brand voice, top-performing copy, and compliance guidelines
- ML models trained on 18 months of campaign data to predict ROAS before launch
- Dynamic content personalization based on customer segment, purchase history, and engagement patterns
- Single unified analytics dashboard consolidating Meta, Google, Klaviyo, and Shopify data
Pipeline
The Impact
| Metric | Before | After | Improvement |
|---|---|---|---|
| Campaign launch time | 3.5 weeks | 4 days | -75% |
| Creative variants tested | 3 per campaign | 24 per campaign | 8x increase |
| Email open rate | 18% | 31% | +72% |
| Paid social ROAS | 2.8x | 4.1x | +46% |
Tech Stack
Scale your marketing, not your headcount.
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